EURODÌ STORE-Our company-At the base of the Eurodì project there is a multi-sector store. The strength of the project lies in the possibility within the store to have a great variety of product types, which are divided into three macro categories for communicative simplicity. These categories are associated with the 3 social colors of the Brand.TARGETSThe main objective of the project is to create a chain consisting of 100 stores in the shortest possible time, so as to be able to offer the products for sale at a popular price from 0.99 euros / cent.RELATIONSHIP QUALITY - CONVENIENCEThe catalog of products sold in the stores aims to contain well-known brands, without prejudice to the selling price. In this way it is possible to guarantee the consumer a constant level of quality.BRAND RECOGNITIONVery important in the Business Model is customer loyalty through highly recognizable graphics in each store. This in fact allows you to enter the collective imagination.BRAND RECALLCentral to the project is staying in touch with customers. This strategy is implemented through very strong local promotions and through continuous communication on social channels